Hungry, Humble, Honest, with Heart

The Opportunity

As Marketing Manager for Singapore, you will be the driving force behind Nutanix's marketing
presence and pipeline generation in one of ASEAN's most strategically important markets. This
is a senior individual contributor role with significant scope — you will own the end-to-end
marketing motion for Singapore across field, digital, partner, and executive engagement
programs, working closely with sales, channel, and regional marketing leadership to deliver
measurable business outcomes.

Demand Generation & Pipeline
• Build and execute strategy for Singapore, on expansion as well as new customer
acquisition – taking a programmatic approach encompassing ABM/ABX, digital
campaigns as well as overall pipe creation and progression
• Develop and execute integrated, multi-touch demand generation programs targeting
public sector, enterprise and commercial accounts in Singapore across Nutanix's priority
solution areas
• Build and manage a healthy marketing-sourced pipeline, tracking contribution from
campaign through to closed revenue in close collaboration with the Singapore sales
team
• Own the full funnel from awareness to pipeline. Plan and execute high-impact field
marketing activities including executive roundtables, customer luncheons, partner co-
marketing events, and flagship Nutanix events such as .NEXT on Tour.
• Develop locally relevant content and campaign adaptations that resonate with
Singapore's enterprise technology buyers — grounding global messaging in local market
context
• Track and optimize campaign performance using marketing analytics tools, continuously
improving conversion rates and cost per pipeline dollar

Channel & Partner Marketing
• Develop and execute co-marketing programs with Nutanix' key Singapore partners —
distributors, resellers, SIs, and OEM/alliance partners
• Manage MDF investment for Singapore, ensuring partner-funded activities drive
measurable pipeline and are executed with full compliance and proof of execution

Stakeholder & Cross-Functional Collaboration
• Work closely with the Singapore Country Manager and sales leadership to align
marketing priorities directly to revenue targets and account plans
• Partner with the ASEAN regional marketing team to leverage centrally developed
campaigns, assets, and programs — adapting them effectively for the Singapore market
• Manage relationships with external agencies, event vendors, and media partners to
deliver high-quality execution within budget

Experience
• 8–10 years of B2B technology marketing experience, with at least 5 years in Field
Marketing role in Singapore
• Proven track record of delivering marketing-sourced pipeline and demonstrating clear
revenue contribution from marketing activities
• Experience across field marketing, digital demand generation, and channel/partner
marketing — you understand the full mix and know when to lean into each
• Hands-on experience managing events and executive engagement programs for senior
IT and business audiences in Singapore
• Familiarity with enterprise technology solutions — cloud infrastructure, SaaS,
cybersecurity, or adjacent — and the enterprise buying cycle that surrounds them

Skills & Capabilities
• Strong strategic thinking — you can read the Singapore market, identify the highest-
leverage opportunities, and build a quarterly plan that reflects them
• Excellent stakeholder management — you are comfortable presenting to senior sales
leaders, engaging with CIO-level customers, and working with global marketing
counterparts
• Data-driven decision making — you use pipeline data, campaign analytics, and market
intelligence to make informed investment decisions, not gut feel
• Strong written and verbal communication — you can write a compelling executive
invitation, a punchy LinkedIn post, and a QBR slide with equal confidence
• Project management discipline — you can run multiple programs simultaneously
without dropping quality or deadlines
• Collaborative by default — you work well in a matrixed organization where influence
matters as much as authority

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